This post was written by Jakub Straka.

When I got the chance last week to attend the Google Analytics training with Honza Tichý from Medio Academy, I didn’t hesitate for a moment. I made the right call, and I’d like to share a few short observations.

The most pleasant surprise for me was Honza’s healthily critical view of Analytics itself. A self-taught beginner is easily tempted — and that was my case too — into the boundless worship of every number in the reports. Imagine his astonishment when he discovers that the data on which he based more than one report is either misleading or completely useless. During the training we went through the principles of measurement in detail and demolished several entrenched myths. The lively presentation didn’t let anyone doze off and was complemented by plenty of demonstrations on live data.

Honza is without a doubt an analytics guru. Not only did he answer every question with ease, he never forgot to throw in some interesting tidbit about the topic at hand (do you know, for instance, how IE handles storing cookies for short domain names?). There was a great deal of time for questions, and everyone really got their turn.

The attendees’ comfort was excellently taken care of as well. The training took place in a pleasant setting and was interspersed with a tasty lunch at a nearby restaurant.

I definitely don’t regret attending, and I’m planning to go to more of Medio’s workshops soon.